Fashion may come and go, but some of America’s most iconic lingerie brands have captivated generations of shoppers with their high-quality designs and styles.
Such as Calvin Klein, which has been providing America’s women since the early 1980’s with stylish bras and underwear. Wacoal is another iconic brand that has been celebrating and enhancing women’s lives with everyday essential undergarments. Many other brands such as these have rich history and managed to retained their popularity among multiple generations.
However, the lingerie department in general is undergoing a revolution. Classic brands, such as Victoria’s Secret, are struggling to maintain a body positive image with the younger generations. Newer brands, such as Truekind and Cosabella, are beginning to fill the void with sexy plus size bras and more comfortable options such as the wirefree bra.
Below are a few of the best bra brands that have survived decades and some newbies that are giving these old classics some serious competition.
Bali is praised for their beautiful, sophisticated and comfortable bras. You will fall in love with the simple elegance, superior fit and sensual styling. Shoppers trust Bali lingerie to feel confident and to look flawless day-after-day.
Bali One Smooth U Smoothing Concealing Underwire Bra
Teresa, Houston – “Being heavy chested makes finding a plus-size bra to wear all-day at work almost impossible, which is why I love this bra. I forget that I’m even wearing it when I get home from a long day at work.”
Wearing a Wacoal bra can be considered to be a life-changing experience. All of their styles are inspired by real women and are carefully crafted from start to finish. Wacoal is dedicated to helping their customers to find their ideal size and has a team of Fit Experts to help you find the best fit and style.
Wacoal Flawless Comfort Contour bra
Marni, Portland – “Simplicity and comfort mesh together harmoniously in this seamless bra.”
One of the highest rated bras on the market was founded by a woman in 1977. The 43-yr old company is dedicated to providing their customers with the best quality lingerie. Experience the most versatile and comfortable bras with unrivaled elegance and superior craftsmanship.
Natori Bliss Perfection Contour Soft Cup Bra
Sarah, Victoria – “This is my daily comfort wireless shaper bra. Looks great and fits perfectly. Love the color choices and will be ordering another one soon!”
In the early 1980’s, the designer expanded his popular clothing line into the lingerie department. Premium quality that we have come to trust and love. From bralettes to strapless bras in a wide range of sizes and colors, there is something for everybody.
Calvin Klein Performance Logo Medium Impact Sports bra
Christine, Bradenton Beach – “I have tried every kind of sports bras known to womankind without much ado, until I found this bra. It is the only bra that supports my D-cup bust during my Zumba classes.”
Founded in 1977 in San Francisco with more than 1,600 stores worldwide, Victoria’s Secret is a leader in America for lingerie and loungewear. The company has played an important role in defining what is considered to be sexy. But in recent years, the brand has been suffering due to a lack of embracing the #MeToo era and complaints from customers that the quality has dropped. Despite this, Victoria’s Secret still makes some of the best bras.
Victoria’s Secret Sexy Tee Push-up bra
Paola, Colville – “Perfect fit and style. I consider it to be an everyday essential and I have it in three different colors. If I could give it ten-stars, I would.”
A newbie in the lingerie market, but they are proving to be a future leader with premium bras. Be prepared to say hello to bras that you will never want to take off. Made from innovative fabrics that wick away moisture and provide support while giving support. Seamless design smooths and shapes while giving your ladies a lift. Another bonus is their 60-day hassle free returns.
Truekind Everyday Essential Throw-on Wireless Bra
Nancy, New Jersey – “I cannot find the words to express how much I love my Everyday Essential Throw on Wireless bra! It is the essence of comfort and support. A bra-miracle.”
Cosabella is an Italian word that means “beautiful things.” Praised for their seamless lace and breathable mesh styles. Their goal is to create all types of bras that look sensual yet feel like a second skin. This family-run business has been perfecting Italian lingerie for more than 35 years but just recently expanded into the North American market.
Cosabella Never Say Never Extended Plungie Longline Bralette
Nicole, San Diego – I adore Cosabella! They have the best bras. I have their Never Say Never Bralette in pretty much every color.”
Fleur du Mal
Founded in 2012 by Jennifer Zuccarini and inspired by bold, powerful women who celebrate their femininity and sexuality. Their bras and lingerie with make you excited about dressing up and undressing. Made from the finest French lace and fabrics.
Fleur du Mal Velvet Lily Embroidery Demi Bra
Cynthia, Montreal – “I love this bra, it is so sexy and I definitely don’t regret splurging on it. One of the most beautiful pieces of clothing I have ever put on my body!”
True & Co
Founded in 2012 in San Francisco and allows shoppers to find perfect-fitting bras by answering a quick and simple questionnaire. All of their bras are designed to make you feel good inside and out. All of their designs are completely seamless even under the tightest-fitting top.
True & Co True Body Lift Triangle Adjustable Strap Bra
Meagan, Boise – “I’ve worn all types of bras for decades, but this is the only seamless, wirefree bra that actually supports and lifts my DD’s without underwires.”
Savage x Fenty
Founded in 2018 by Rihanna to help women celebrate their curves and bodies by being fearless and confident with her all-inclusive lingerie collection. You can get 25% off each order if you become a VIP member, which involves taking a short quiz and providing your e-mail.
Savage x Fenty Demi Cup Mesh T-Shirt Bra
Gina, Coeur d’Alene – “Wicked comfortable! Whoever said a minimizer bra wasn’t sexy, never saw this bra. Cute, comfy and a hint of lace to spice things up.”